Festival Preview: SWEETWATER 420 Fest

UPDATE:

SweetWater Brewing is announcing significant changes to this year’s SweetWater 420 Fest, including a reimagined lineup and an entirely free concert, with a $10 donation to its non-profit partner, the Waterkeeper Alliance. SweetWater Brewing invites fans to take a trip back to its roots, hosting a more intimate festival focused on killer jams, heady brews, and supporting our long-time friends at the Waterkeeper Alliance, who are fighting to protect clean water around the world. Still taking place on April 20 and 21 at Pullman Yards, the reimagined lineup will include many of the event’s originally scheduled bands playing on one stage, including Gov’t Mule, Big Gigantic, Grace Potter, Trombone Shorty, St. Paul and the Broken Bones, and others.

“We’ve thought a lot about the direction of SweetWater 420 Fest and decided to add a hefty dose of eco-awareness and grassroots energy back into this amazing party, which will be the rager it’s always been,” said Ty Gilmore, President of U.S. Beers for Tilray Brands. “SweetWater 420 Fest started as a free Earth Day bash, and that inspired us to reimagine this year’s event with a single-stage format, a lineup that taps into the festival’s jam and groove roots, and a significant charitable component to help the environment. It’s a win-win for everyone: our fans can see some of our favorite bands in a uniquely intimate setting for a modest donation and collectively support the Waterkeeper Alliance’s crucial work to keep our rivers and oceans clean and healthy.”

Fans can secure their free general admission ticket through the link on the SweetWater 420 Fest website, with a ten dollar donation to Waterkeeper Alliance. VIP options are also avaiable. Those who purchased tickets will be issued a refund via our partner Ticket Spice. To show our gratitude for their support, those who purchased tickets can redeem a free ticket through a direct link they will receive by email. SweetWater 420 Fest is produced by SweetWater Brewing and hosted by Pullman Yards. Visit www.SweetWater420Fest.com for the most up-to-date information. Stay connected on Facebook, Instagram, and Twitter at @420Fest. Pullman Yards is located at 225 Rogers Street NE, Atlanta, Georgia.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life. For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew. 

About Pratt Pullman District

Initially built in 1904 by Pratt Engineering, the site was home to the manufacturing of fertilizer bombs during WWI and the patenting of liquid carbonated gasses purchased by a then-startup, The Coca-Cola Company. In 1922, The Pullman Company purchased and expanded the site. Pullman, renowned for luxurious rail travel across the country, hired African American men as porters to service rail car passengers. The Brotherhood of the Sleeper Car Porters was the first organized African-American labor union and was instrumental in the civil rights movement. In 2017 the site was purchased by Atomic Entertainment, who has transformed the Pullman Yards into the premier arts and entertainment destination in the southeast, showcasing a variety of world-class exhibits, restaurants, cultural events, concerts, festivals, corporate events, private parties, galleries while serving as the filming destination of some of Hollywood’s biggest blockbusters including HUNGER GAMES, FAST AND FURIOUS, BABY DRIVER, and BAD BOYS 3. 

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY) is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and well-being. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world, with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms.