On a warm Atlanta evening, the Coca-Cola Roxy —a 3,600-capacity venue nestled in The Battery Atlanta — transformed into a pulsating hub of Southern hip-hop energy as Key Glock brought his “Glockaveli Tour” to town. The show was sold out, a testament to the Memphis rapper’s growing influence and the anticipation surrounding his latest project.
Key Glock, born Markeyvius LaShun Cathey, has steadily ascended from the gritty streets of South Memphis to the upper echelons of the rap game. His journey began in 2016 with the release of his debut mixtape, Whole Lotta Errthang, and gained significant momentum with his 2017 project, Glock Season. However, it was his collaboration with the late Young Dolph on Dum and Dummer that solidified his place in the industry. Despite the challenges following Dolph’s tragic passing in 2021, Glock has continued to honor his mentor’s legacy while carving out his own path. His latest album, Glockaveli, marks a significant milestone in his career, being his first full-length release under Republic Records.
The “Glockaveli Tour” serves as a platform for Key Glock to showcase tracks from his latest album, blending his signature Memphis sound with fresh influences. The album’s lead single, “3AM in ToKEYo,” and the follow-up “No Sweat” have already garnered attention for their catchy hooks and hard-hitting beats. The tour’s production, presented by SiriusXM’s Hip-Hop Nation and produced by Live Nation, has been praised for its high energy and tight execution.
As the crowd gathered outside the venue, the atmosphere buzzed with excitement. Fans, predominantly teens and young adults, donned streetwear staples — think oversized hoodies, distressed jeans, and the ever-popular Air Jordans. The air was thick with anticipation, and the line snaked around the block as concertgoers eagerly awaited entry. Inside, the energy was palpable. The crowd’s enthusiasm was infectious, with fans rapping along to every lyric, their phones raised to capture the moment, creating a sea of glowing lights in the darkened venue.
However, the high spirits were marred by a few unfortunate incidents. Midway through the night, altercations broke out among some attendees, leading to several individuals being escorted out by security. While such disruptions were isolated, they served as a reminder of the challenges that can accompany high-energy events.
An hour to midnight, the lights dimmed, and the crowd erupted in deafening cheers. Key Glock emerged on stage, stepping on a circular riser that rose slightly about ground, revealing him in all his glory. The stage was a visual masterpiece — five massive graphic screens flashed dynamic visuals, and above, a giant thorn crown loomed, casting an imposing shadow over the proceedings. Glock, dressed in all black — leather pants, Air Jordans, and gleaming bling — stood tall, exuding an aura of cool detachment. His minimal gestures and almost nonchalant demeanor contrasted sharply with the crowd’s fervor, yet it was this very composure that captivated the audience.
Flanking Glock were his female dancers, whose synchronized routines added a layer of sophistication to the performance. Their movements, sharp and precise, complemented the rapper’s laid-back style, creating a harmonious blend of energy and elegance. As they glided across the stage during tracks like “Ambition for Cash” and “Let’s Go,” the crowd’s excitement reached new heights.
The night took an unexpected turn when Atlanta legends T.I. and 2 Chainz made surprise appearances. Their entrance met with thunderous applause as they joined Glock on stage for separate collaborative performances. T.I.’s commanding presence and 2 Chainz’s charismatic delivery added layers of star power to the evening, further solidifying the event as a historic moment in Atlanta’s hip-hop scene.
As the final notes of the night echoed through the venue, the crowd lingered, reluctant to let go of the electrifying experience. Key Glock and his “Glockaveli Tour” stop was a celebration of Memphis rap, a testament to Glock and his never ending resilience, and a night that fans would remember for quite a bit.
LoudSound Magazine 
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